Website Creation Checklist

Website Creation Checklist

Website Checklist – Example Optician’s Website


On-page elements

Your target search phrases need to appear in the:

  1. Web Page Title tag
  2. H1 tags
  3. 3. Meta-Description
  4. Body of the text – aim to include your major search phrases in the initial 150 words. Stay clear of keyword stuffing yet include synonyms and also related search phrases. Generally, pages with under 300 words are difficult to rank. There is discussion around the very best length. Your web page needs to offer an excellent answer to a search question. The length of the web page will rely on the amount of information needed.
  5. Alt tags

See for information.

Provide special focus on the Page Title tag. Google indexes the initial 70 characters including all spaces. The home page of a website has the very best possibility of being ranked on the search engines so the greatest initiative ought to be applied to that and finding the best keywords.

  1. Compose fantastic web content. Top quality web content is king.
  2. Navigating around the menus must make it simple for site visitors to get around the site.
  3. Schema markup. This is particularly vital for NAP – name, address as well as contact number.
  4. Internal website search.
  5. Exterior web links, specifically if they include your target search phrases in the anchor message, have a positive result on ranking.
  6. Positioning on internet search engines is significantly dependent on customer signals such as time spent on a page and also on the website. Video clips are a great way of enabling the visitor to be fed information without having to think about it. Video clips have the tendency to boost user time on a website.
  7. Google analytics is a totally free program that provides essential feedback details including number of visitors each day and also the web pages being visited. This information can help you when upgrading your website.
  8. Social share switches.
  9. Your site needs to be backed up routinely depending on the frequency that the website is updated.
  10. Security: Hacking is increasing. Bad guys attempt to access your website either to take it over entirely or to include links to their websites to boost their earnings.

WordPress Internet sites

  1. Akismet – this is a plugin to reduce spam. It minimizes spam comments.
  2. Permalinks ought to be set to ‘Post Name’. WordPress will use the Page Title in the file name. As an example, if the title of a web page is Optimizing Conversion Rate, the resulting URL will be
  3. Wordfence is a great safety plugin with Anti-virus, Firewall software and Malware Check features. You could establish the number of login efforts that can be made.
  4. There are many plugins that quicken your website. Jetpack has a component which accelerates image downloads.
Great Practice
  1. Responsive sites – the web content changes to fit the display dimension from big displays to mobile phones.
  2. Pictures can make a page distinctive but big photos can slow down download speeds. Equilibrium is called for.
  3. Page speed – steer clear of slow download speeds. The area above the fold should download and install in less than 3 seconds.
Applying the Checklist to an Optician’s Website

The goal of a website is to attract brand-new site visitors that might become customers. The internet site should be attractive and also easy to navigate around so that pages have a high quality score.

An optician who specializes in the treatment of dyslexia and Meares Irlen Syndrome might have a website with lots of information about coloured tinted lenses and online dyslexia testing. Target keywords like Meares Irlen or dyslexia tests need to appear in the Page Title tag, the H1 tag as well as the meta-description. They should show up a couple of times in the body of the text. Internet search engines cannot see images: Alt tags discuss the nature of the image. The target keywords ought to therefore be included in at least 1 or 2 image alt texts. is the result of a partnership between Google, Bing, Yandex and Yahoo! in order to help you give the search engines the information they need to comprehend your material and give the very best search engine results possible. Including Schema markup in your HTML improves the means by which your web page shows in the SERPs. The markup for opticians needs to suggest the firm’s name, that they are an optician and also the business address and telephone number. The telephone location code provides further verification of location.

A short video clip on the home page offering useful information may boost customer time spent on a web page and this will certainly boost rankings for the site. A professional such as a firm of opticians could utilize a videographer with suitable competence.

Another way of promoting your business online is via a business networking group. A business networking group in Bexley might have an optician, a dentist, a builder and a plumber amongst other professions and regular business meetings for people to get together and network and pass on referrals to each other can be a great way of achieving new business.