Looking at Keyword Difficulty – Link Authority is Queen
The amount as well as the quality of internet links from numerous other websites to your website stipulates your Domain Authority and your Page Authority. You can work out the Page Authority along with the Domain Authority of any kind of web page on a website by visiting the web page on Firefox or Chrome with the Moz toolbar enabled and this can help with internet marketing.
Content is asserted to be king in search engine positioning yet web link authority is actually queen. It is pie in the sky to say that if your site has impressive material, it will be positioned near the top of Google for a keyword that you choose. It is a myth because of the fact that it overlooks the power of inbound web links that give authority to your web page – Page Authority – along with domain – Domain Authority.
An accountant in East London may have a remarkable internet site packed with information about tax and employment law advice, due diligence and audit services, however, inbound web links will also be required from associated sites to provide your website with a high Page Authority and Domain Authority.
Total Page Authority of a web page is the total amount of the Page Authority in addition to the Domain Authority. Keyword difficulty determines how strong web pages are on the very first page of Google for a certain keyword. The greatest statistic for keyword difficulty is the typical Total Page Authority of highest web pages.
You can work out the normal Total Page Authority of the pages on the leading page of Google manually by calculating the Page and Domain Authorities of the web pages on the first page of Google for the keyword. If you have a listing of keywords, Keyword SEO Pro will definitely work those numbers out for you.
In the example above, the keyword antiques has a Total Page Authority of 105 and pages that are on SME internet sites hardly ever accomplish a Total Page Authority of more than 85.
Antiques is in the Red Zone and is not likely to be achievable for SME internet sites however, Staffordshire Figures or Blue and White Transfer Ware have a lower TPA and are more likely to be achievable for these smaller sized companies.