Content Syndication: More Than a Traffic Boost

Material Syndication: More Than a Traffic Increase

Discover how a documentarian-turned-marketer discovered content circulation, syndication, and SEO by accident. Discover the difference in between content syndication, licensing, and discovery engines, and the reasons you wish to use each. Continue reading →
The post Content Syndication: More Than a Traffic Increase appeared initially on Material Marketing Institute.

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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

If customers are skeptical towards brands talking about themselves, fire up the social networks device and get more trusted and relatable influencers talking about you. But wait, exactly what about those openness and disclosure guidelines? Continue reading →
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Less Brand, More Identity: The Zombie Business Cure

Less Brand, More Identity: The Zombie Business Remedy

Do your brand and identity line up? Or is your company a zombie that does whatever it takes to keep going? Find out the best ways to prevent (or remedy) your zombie-like habits by making brand and identity work together in your material. Continue reading →
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Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

Are B2C Material Marketing Teams Getting Exactly What They Need to Prosper? [New Research]

B2C marketers soon may discover the pressure to do more outmatches the material marketing group’s ability to maintain. That’s simply one takeaway from today’s release of B2C Material Marketing 2018: Criteria, Budgets, and Patterns– The United States And Canada. Continue reading →
The post Are B2C Content Marketing Teams Getting Exactly What They Need to Be successful? [New Research] appeared first on Content Marketing Institute.

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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

5 Types of Material That Naturally Attract Hyperlinks: Insights From 628 Advanced SEOs

Wish to earn more backlinks with your content? And consequently look much better in the eyes of Google? Learn the 5 most efficient types of content utilized by 628 SEO specialists to secure links for their brand and its material. Continue reading →
The post 5 Types of Content That Naturally Draw In Hyperlinks: Insights From 628 Advanced SEOs appeared initially on Material Marketing Institute.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Online marketers typically produce and distribute educational content through a blog, white paper or how-to video. However, some brands establish full-fledged online and in-person classes and curricula. Look at what 8 varied brand names are doing. Continue reading →
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Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Pre-Event Content: 5 Tips for Developing Enjoyment (and a Little FOMO)

Marketers often center campaigns on material, but sadly a lot of marketers of events think of material too late. Learn ways to create top quality and interesting pre-event material with these 5 suggestions and examples. Continue reading →
The post Pre-Event Material: 5 Tips for Producing Excitement (and a Little Bit Of FOMO) appeared first on Material Marketing Institute.

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Publishing Frequency: Why (and How) We’re Changing Things Up

Publishing Frequency: Why (and How) We’re Altering Things Up

How typically do you check out the weekend article on Content Marketing Institute the day they’re released? Based on traffic, the answer is “sometimes” for much of you. And further analysis led us to a choice on publishing frequency. Continue reading →
The post Publishing Frequency: Why (and How) We’re Altering Things Up appeared initially on Material Marketing Institute.

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How to Adopt a Customer-Centric Strategy for Your Content

The best ways to Adopt a Customer-Centric Technique for Your Material

If products hog the spotlight in your content, opportunities are missed to construct consumer relationships and earnings. Find out how one company’s customer-centric content structure caused much better results for the business and its clients. Continue reading →
The post How to Embrace a Customer-Centric Strategy for Your Content appeared initially on Content Marketing Institute.

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Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Trying To Find Material Method Buy-In? Do not Count on the Usual Arguments

Exactly what is a more foundational argument for material strategy? How can you make the case to the C-suite and to mollify skeptical colleagues? It requires you to flip your thinking with this one twist suggested by Robert Rose. Continue reading →
The post Looking for Content Strategy Buy-In? Do not Depend on the Same Old Arguments appeared first on Material Marketing Institute.

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