5 Key Milestones to Develop and Advance Your Content Marketing Program

5 Secret Turning points to Develop and Advance Your Material Marketing Program

What does it consider your content marketing program to mature in your company? Explore the levels in Gartner’s Material Marketing Maturity Design and discover the five crucial qualities your program should have for any development. Continue reading →
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This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Material

We explore Facebook’s new Watch, Netflix’s content buying spree, and Google’s continuous interest in Snap. We likewise discuss Quartz’s top quality content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading →
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The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

If audiences are the possession– how should we value them? Robert Rose shares an introduction of a new structure– the audience appraisal engine– that offers an asset-based technique to calculating the worth per customer. Continue reading →
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Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

If you dislike or like the term “content marketing,” you’ll want to read this post from CMI creator Joe Pulizzi. He initially utilized the term 15 years ago (it caused a nearly $1 million deal) and shares the only time you need to utilize it. Continue reading →
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How to Tear Down Silos to Create a Culture of Content

Ways to Take down Silos to Create a Culture of Material

Marcus Sheridan saved his swimming pool company using material as a sales tool. Exactly what would it require to make content the star of your brand’s sales? Knock down silos to produce a culture of material. Marcus shares the best ways to do that. Continue reading →
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A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

A Content Success Story: How FedEx Operations Now Provides a Much better Consumer Experience

Redundancies, overlaps, and lack of communication kept excellent material online marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Material Online marketer of the Year candidate. Continue reading →
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24 Experts Share How to Avoid Big Mistakes in Content Marketing

24 Experts Share Ways to Prevent Big Mistakes in Content Marketing

Though we dislike to confess our errors, they can be our finest teachers. But you do not always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 errors they’ve encountered– and the best ways to fix them. Continue reading →
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What If What We Know About Marketing Is What’s Holding Us Back?

What If Exactly what We understand About Marketing Is Exactly what’s Holding United States Back?Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book– Killing Marketing: How Ingenious Organisations Are Turning Marketing Cost into Profit. The duo reveals how most services approach marketing the wrong method. Continue reading → The post What If What We Know About Marketing Is Exactly what’s Holding Us Back? appeared first on Content Marketing Institute. See Original Short article

8 Ways Intelligent Marketers Use Artificial Intelligence

8 Ways Intelligent Marketers Usage Expert system

Every day your group delays using innovative AI-powered services in your material marketing, you’re losing competitive edge. Discover 8 methods to leverage AI to beat– or a minimum of compete with– your competition. Continue reading →
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This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

This Week in Content Marketing: Online marketers, Not Publishers, Will Win With Long-Form Material

We check out Apple’s record earnings, Google’s brand-new ad format, and AI bots that produced a secret language. We also talk about Hasbro’s stopped working quote for Lions Gate, tirade about a media duopoly, and share an example of the week from Jim Cramer.
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