SEO Essex, SEO Courses London and SEO training
An efficient seo course will provide you with a lot of knowledge regarding internet marketing, marketing systems and how to use keywords (search terms) for your page content.
Google is the most popular of the search engines and everyone with a website wants to be at the top for their search terms.
The following video provides a little information on my forthcoming SEO training courses.
SEO Courses London
What is SEO?
Search engine optimisation (SEO) is the application of techniques designed to bring webpages to the top of search engine results pages for targeted keywords. The benefit of SEO is increased visitor numbers, new clients and new business.
There are at least 200 factors in the Google positioning algorithm. Just to make it interesting, Google changes their positioning program (algorithm) at least once a day and brings in major changes at less frequent intervals. The bottom line is that Google holds the key to enormous potential wealth but the combination to unlock it is as closely guarded as Fort Knox.
Fundamentally, we have
- On-page optimisation (page content and coding)
- and off-page optimisation – the acquisition of links.
- We should also consider a third area – on-site optimisation. This includes the navigation menus and the links between the pages on the website.
Links are known to be more important than on-page content in the Google algorithm. There was a period when reciprocal linking and automated linking with programs that disseminate articles and blog comments seemed to be the best way forward. Some hold the view that a link is a link which is undeniable. Others believe that a link is only of potential value when it is indexed, it carries link juice from a webpage that has PageRank and / or has keywords in the anchor (linking) text. Money is money – undeniable; a cheque for £100 has no value until your bank accepts it.
Any optimiser who claims to know how to get your website to the top for any keyword you wish is misleading you. There is information overload on optimisation.
During our course we will discuss the advantages, limitiations and dangers of:-
Subjects covered in the beginners’ course:
- Affiliate marketing
- Alt text
- Ambitious expectations – what is possible and what is not with SEO.
- Anchor text.
- Article marketing and article spinning.
- Authoring programs – e.g. Microsoft Expression Web.
- Broken links.
- Domain names.
- Duplication and syndication.
- Google algorithm.
- Google analytics.
- Google Webmaster tools and Google’s SEO Videos
- Google Panda Update.
- HomePages and Internal Pages.
- Keyword competition and keyword difficulty.
- Keyword Density.
- Keyword research.
- Keyword suggestion tools.
- Link building – natural, artificial, automated. White hat techniques and non-white hat techniques.
- Link Juice.
- Link popularity checks.
- Long-tail and short-tail keywords.
- Meta Tags
- Page Title tags.
- Personalising your website. It is your business / website. Ensure your ideas and personality can be appreciated.
- Ranking factors.
- Search engine positioning.
- SEO Programs (Tools) – Internet Business Promoter (IBP), SEO Power Suite (SEO Spyglass, Website Auditor).
- SEO tips – summary.
- Social networks – Facebook, Twitter, Linkedin, Youtube.
- Text – copy.
- Website authority.
Case studies will be used to demonstrate key features.
Intermediate SEO Courses London and Essex
There are more opinions on how to move webpages to the top than optimisers. Every statement that most optimisers would not question will be challenged by someone who claims to be the world’s greatest expert. Most would say that you are unlikely to achieve top positioning if your targeted keywords are not in the Page Title tag – that it is the top on-page factor. Even so, a few claim that the Page Title tag is not that important.
Our intermediate course will encourage discussion of effective optimisation techniques.
- Most of the topics in the beginners’ course will be revisited but at greater depth.
- Canonical tags
- Latent sematic indexing – Web Content Studio. The Best Spinner.
- Nofollow attribute
What is the value of a good (search engine optimisation) SEO course?
Good SEO courses London will help you to maximise your London website’s potential so that it will receive more targeted visitors.
There are many online and off-line optimisation courses held at venues varying from schools to Universities. Some are free but others attract a fee. The advantage of on-line SEO courses is that anyone can attend – there are no geographical restrictions. Those held at venues have the advantage of interaction between tutors and attendees.
How can I determine if those offering an SEO course have the required genuine expertise?
Testimonials are a good place to start provided they are on the attendee’s website; anyone can write a testimonial about themselves and put it on their own website.
A major part of SEO is acquiring natural links. Google says tells us that “Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis.” The PageRank of a website is determined by the total value of the links to the HomePage of the website. In the author’s opinion, HomePage PageRank is the top factor in the Google algorithm. The HomePage PageRank of a good optimiser should be at least 3.
Those with expertise in SEO will have a passion for it. They will have published articles and blog comments, some of them offering original research.
Beware of anyone suggesting they can show you how to get to the top on Google for any keyword you choose.
There are some experts who have been providing SEO training courses for many years. Bruce Clay offers acclaimed seminars internationally with venues as varied as California, Australia and India. His courses are not cheap.
The success of a course or lecture depends not only on the speaker but the attendee.
There are numerous online seo courses. It may be difficult to determine their value although they may provide testimonials
Where can I find a good SEO course?
By its very nature, those who provide a good SEO course will advertise it online. There is much to be said for lectures run by recognised academies, colleges or universities. For example, in Manchester there is a course: Leading lights, with 10 leading SEO experts, from the region’s new media industry have joined forces with academics in the North West of England to produce a groundbreaking new search engine optimisation (SEO) course designed to improve search and social media marketing skills.” Search & Social Media Marketing – Manchester SEO Training
There are seminars at basic level, intermediate level and advanced level:-
• Basic level SEO courses e.g. http://www.ksl-consulting.co.uk/beginners-seo-training.html
• Intermediate level SEO coaching e.g. http://www.seotraining.org.uk/courses/seo-intermediate
• Advanced level SEO coaching e.g. http://www.findcourses.co.uk/Advanced_SEM_Organic_Search_Engine_Optimisation_127390.htm
The basic level should be straight forward and you can relax in a T-Shirt. Those attending advanced level courses will be surrounded by experts each with an opinion held so dearly that a flak jacket and helmet should be close to hand.
The author, David Viniker looks forward to setting up SEO courses in the London area from June 2012 shortly after retiring from a medical career – with a special interest in computer applications for patient and medical student education. Further details are provided on search engine optimisation courses London
Contact: david @ firstwebsitedesign.com
SEO Essex, SEO Courses London and SEO training – finish